Mysore silk sarees Silk smitten life: Mysore goes mad over KSIC saree sale - Kasturi Silk Sarees

Mysore silk sarees Silk smitten life: Mysore goes mad over KSIC saree sale

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Silk smitten life: Mysore goes mad over KSIC saree sale

It is not every day that you see an entire city swooping down on a saree sale. But once a year, every year, Mysore sees such scenes as the doors to the Karnataka Silk Industries Corporation store open for its annual sale.

Mysore queues up from early in the morning every Varahalakshmi festival. As the shutters are pulled up, women of all ages rush in to get their hands on a coveted Mysore silk saree.
But this year, the scene was a little different.

The Karnataka Silk Industries Corporation had to postpone its annual sale from August 24 - the Varahalakshmi festival - to September 11, the Gowri Habba festival because the model code of conduct for the Mysore City Corporation elections kicked in before the sale could take place on the scheduled date. The MCC elections this year took place on August 31.
On Tuesday morning, the KSIC store opposite the Mysore zoo in the city saw pandemonium as women lined up in front of the store from 6 in the morning, some with babies in hand. There were men too, stepping in for their close ones.

Sericulture minister SR Mahesh had earlier announced that the Mysore silk sarees would be available at a reduced price of Rs 4,500 plus taxes. The sarees, which usually cost between Rs 8,000 and Rs 12,000, were sold for Rs 4,750 yesterday.

But the sale was not without a fair bit of drama. It began right after the announcement. The employees were up in arms against the low price of Rs 4,500. AITUC, CITU, SC/ST Employees Welfare Association office-bearers urged the government to drop the proposal. They threatened to launch an indefinite sit-in if the government went ahead with the plan. Their point: if we dispose off pricey silk like that, our factories will close leading to job losses. Minister Mahesh was able to convince them to withdraw the agitation.

Then came the question of inventory. All the different stores get their quota of sarees. Mysore store got only 1,500. The sarees at the store came in only five colours. The buyers had to register themselves using their Aadhar cards to be able to buy a Mysore silk saree. Only one saree could be sold to one buyer. The store stopped issuing tokens after they reached the 1,500 mark even as numerous people still waited outside the store to get a saree.

Karnataka Chief Minister HD Kumaraswamy arrived on the scene at 3pm and handed over the first few sarees to buyers. The sarees were sold out in flat 90 minutes.
KSIC general manager Krishnappa told the media that only 5,000 zari silk sarees had been manufactured for the festival this year. Out of the 5,000, Mysore received the highest number of sarees.

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